Design leadership at the intersection of craft, research and commerce.

I'm a UX/UI designer with a graphic design background (Universidad del Desarrollo, graduated with honors) and over a decade of experience inside two of Latin America's largest retail companies. I started in web and campaign design before moving into product design, and has spent recent years leading UX for high-traffic e-commerce surfaces — search results, product detail pages, delivery experiences, and category browsing.

What defines my way of working is the connective tissue between disciplines: I regularly presents directly to stakeholders, translates business constraints into design decisions, and partners closely with engineering teams to make sure what ships matches what was designed — not a diluted version of it. I'm comfortable owning a project from an early opportunity-mapping workshop through to post-launch metrics.

Outside of retail platforms, I have consulted for early-stage startups on brand and web design, and taught art and math pro bono to children through a Chilean education foundation.