Custom Curtains Configurator
Turning a dense made-to-measure form into a guided, step-by-step buying flow across web and mobile.
sales growth after launch
Role
Product Designer
Year
2022
Context
Retailer A offered a made-to-measure curtain service in-store, but the online experience had minimal interaction for a genuinely high-consideration, highly configurable product — customers struggled to buy confidently without in-person guidance.
Role & Collaboration
Led the end-to-end redesign of the web and mobile experience as Product Designer, owning research and interaction design while coordinating closely with a development team on implementation and with business stakeholders on pricing and fulfillment logic.
Process
Rather than benchmarking only direct competitors, researched how other industries solve mass-customization for complex products online — including how brands like Nike and Adidas let customers build their own sneakers step by step — to inform a configuration model that breaks a complex decision into manageable stages.
Solution
A complete redesign of the configurator, replacing a single dense form with a guided, step-by-step flow that helps users choose the right product for their space with confidence, across both web and mobile.
Result
+10% growth in curtain sales after launch.