Inspirational Browsing Experience
An image-first category view system for fashion, beauty and footwear — built to scale beyond soft-line categories.
scalable system across soft-line categories
Role
Expert UX Designer
Year
2026
Context
Leading the redesign of how customers browse fashion, beauty, and footwear categories — shifting from dense, information-first listings to an image-first, inspiration-driven experience that better matches how people actually shop those categories.
Role & Collaboration
Leading the initiative across two connected view types, working with business and category stakeholders to ensure the new views scale beyond soft-line categories to other business units.
Process
Designed two distinct view modes based on category needs — a fully inspirational view, where imagery is the primary engagement driver, requiring a complete redesign of the product card and results page; and an intermediate view, which keeps image as the lead element but reintroduces price and brand information. Validated with card sorting, guerrilla testing and Baymard Institute analysis.
Solution
A category-view system tailored to how customers shop different product types — visual and aspirational for fashion and beauty, more informational where function matters more than inspiration.
Result
Stronger engagement for soft-line categories, with a reusable framework designed to scale to other business units.